THE DIARY OF A PROTEAN SALESMAN With Rasheed Adewusi (Rasheed is a Sales Manager in one the telecommunication companies operating in Nigeria. He also runs the personal blog, Wise, Wide and Wild) Sales as an activity might look ubiquitous, but the fundamentals guiding the outcomes are the same everywhere. Whether it is heavy machinery, or cooking ingredients, the fundamentals to selling them are the same. When I say “fundamentals”, I mean those activities that are compulsory as enablers for sales – activities such as Product/Service Quality, Product/Service Availability, Visibility, Pricing, and Persuasion, to a larger extent; and Promotion to a […]