THE DIARY OF A PROTEAN SALESMAN With Rasheed Adewusi (Rasheed is a Sales Manager in one the telecommunication companies operating in Nigeria. He also runs the personal blog, Wise, Wide and Wild) This fundamental is the trickiest to control of all the fundamentals. It is very tricky in that be it selling above or below the recommended price, either way, it is detrimental to the sales and growth of the business. Normally, you can recommend prices to resellers but you are still at the mercy of the forces of demand and supply; and even discounts and seasonal incentives […]