William Aruda Aruda, a personal branding expert, contributes this to Forbes Source: Forbes I have written several articles about LinkedIn, and they often generate the most comments. Here are the highlights of my LinkedIn advice from previous articles, along with additional tips and tricks, many of which remain unspoken by the people at LinkedIn. With this checklist in hand, you can make your LinkedIn profile your best personal branding tool. These little-known, often-overlooked and seemingly counterintuitive tips deliver big results with minimal effort. 1. Be secretive. When you’re updating your LinkedIn profile, it can annoy your contacts if they’re alerted […]