The Gamification Route for Efficient HR Management
Anshuman Kukreti
Anshuman is a professional writer and a keen follower of the global job market. An engineer by qualification and an artist at heart, he writes on various topics related to employment across the globe. Currently he is working for Naukrigulf. Reach him @ LinkedIn and Twitter.
Having gained immense popularity in the online world to build customer loyalty and increase the brand value, gamification has more or less been used as a tactic full of wits by corporates round the globe. Right from sales team pertaining to various companies, to their marketing and quality assurance departments, gaming tactics have made work life simpler, interesting and easy to manage for employees as well as their managers.
However, the industry that seems to use it to the optimum level is the HR industry. The proliferating application of this concept stems from an objective to increase the engagement levels amongst employees and push them for equitable outcomes.
Hence, mentioned below are 3 such ways in which gamification proves lucrative for efficient HR management.
Working on Talent Acquisition Efficiency
The hiring process can be transformed into a fun and adventurous experience from the ruins of a monotonous process, just by introducing certain gamified expertise. You can start with rewarding all applicants and prospective employees with due recognition and tangible incentives at every step of the process. This will not only help you better your chances to entice highly-qualified candidates, but will enable you to work on increasing your on-board efficacy as well.
In addition to this, the same concept of rewarding incentives can be applied to the team internally too. This entails acknowledging the top recruiters in your organization, along with referral amounts for those bringing in skilled employees as ‘referrals’. This way employees can get pro-active in helping you accomplish the desired talent acquisition objectives, along with taking off some stress from the HR department.
Honing The Employee Retention Strategy and Company Culture
For any job-seeker, securing a desirable job offer in any multinational corporation is major milestone to be achieved. However, for you after recruiting the right candidate, retaining him is an imperative factor to ponder over. Here arrives the need of a strong company culture, along with keeping it enticing for the employees to keep them interested. Use hacks like rewarding employees for collaborating across departments and for being regular in the volunteer programs organized by your company. The same can also be used to route the available avenues and provide instances of all employee engagement in similar programs. Hence, easily accomplishing the two most straight-forward objectives of gamification-engagement and retention.
Managing Employee Performance
Every employee in your organization is searching for the steepest ladder to move up in the hierarchy. Using gamification, you can introduce an ongoing program for rewards and a mission-based path for every worker to take a level-up in the company, hence maintaining the optimum level of work performance. Such programs can encourage employees to come forth and recognize and assign points to their fellow-employees, who helped them across the company. Hence, gamifying performance management, every step to promotion, organizational structure and bonuses can be made transparent. Hence, each step will be covered by employees in an efficient way, which will definitely push for a collaborative and productive workforce.
For any job-seeker, securing a desirable job offer in any multinational corporation is major milestone to be achieved. However, for you after recruiting the right candidate, retaining him is an imperative factor to ponder over. Here arrives the need of a strong company culture, along with keeping it enticing for the employees to keep them interested. Many top employers focus on company culture to improve employee retention. They implement various strategies to improve their company culture and use it to attract and retain their best talent. Some think that it is a costly affair. But in-fact, it is lot cheaper than searching and hiring new candidates and train them. Use hacks like rewarding employees for collaborating across departments and for being regular in the volunteer programs organized by your company. The same can also be used to route the available avenues and provide instances of all employee engagement in similar programs. Hence, easily accomplishing the two most straight-forward objectives of gamification-engagement and retention.
With the market for gamification expected to grow considerably over the coming years, various innovative processes are finding ground in the HR departments of all corporations, big and small. To sum up, it all depends on your ability to play the game and change the DNA of HR in your company.
[…] get the creative juices flowing is making a game out of every task you get at work. For instance, HR management has been one of the foremost fields that apply simple gamified logics to implement policies and get […]