Whether you’re simply beginning your business or you’re hoping to grow a built up brand, incredible business books can have a big effect on the way you run your organization. It is important for every entrepreneur to have a source of inspiration. Books written by successful business experts can serve as guide in growing profits and achieving work-life balance. Below are 5 books recommended by JumiaMarket business intelligence team. Blue Ocean Strategy by W Chan Kim and Renee Mauborgne Written by professors of INSEAD Blue Ocean Strategy institute and taking into account an investigation of 150 vital […]